The AIDA model is a marketing and advertising framework used to understand and analyze the stages that a customer typically goes through before making a purchase decision. The acronym "AIDA" stands for Attention, Interest, Desire, and Action.

  • Attention: Capture the audience's interest with compelling visuals, attention-grabbing headlines, or engaging content.
  • Interest: Highlight the benefits and unique selling points of the product or service to generate curiosity and encourage further exploration.
  • Desire: Cultivate an emotional connection by demonstrating how the product or service can fulfill needs, address pain points, and create desire.
  • Action: Prompt the audience to take action, such as making a purchase, signing up, or engaging further with the brand, to drive conversions and achieve marketing objectives.